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Content funding on PetsRadar

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At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on PetsRadar is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful. 

In some cases the partner provides content for us, in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded. 

Supported editorial

Articles that are labelled as being written ‘in association with’ are independent editorial articles, created by writers employed by PetsRadar, that have been funded through the support of a commercial partner.

When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner and it is not sent to the funding partner for approval.

This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by PetsRadar. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

Dave Harfield

Dave has 20 years experience in publishing during which he launched many successful magazine titles including How It Works, All About Space and All About History. He's also the proud pet parent to a partially paralysed, retired police dog named Vinnie. When he's not busy giving Vinnie the love and care he deserves, Dave's the Editor in Chief on PetsRadar.