Tinder launches 'Rescue Matches' feature that matches users with an adoptable dog
Tinder added the Rescue Matches feature to celebrate National Dog Week
To celebrate National Dog Week, popular dating app Tinder has added a Rescue Matches feature that will help you find your next canine companion.
The Rescue Match campaign is running all through National Dog Week in the US (until September 24), however users can use the filter until October 20.
Members of the app can view and like Rescue Match profile cards in their typical Tinder card stack, or visit rescuematches.com.
Once you've selected an adoptable dog and uploaded a photo of yourself, the filter then displays an adoptable dog's image, location, and adoption details. You can also swipe away, and help potential love matches find their perfect dog match, as well.
Not to mention, users who add a shelter dog to their Tinder profile are likely to get more matches with fellow dog lovers.
According to a 2021 survey commissioned by dog company Honest Paws, 60% of respondents are more tempted to swipe right on someone that has a dog in their profile photo.
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Being more likely Helping getto get matches dogs adopted 🤝 everyone winning https://t.co/1nKiRfaS4dSeptember 21, 2022
"This National Dog Week, Tinder is better able to help people find love AND help dogs in need find new homes - both looking for their perfect match," said Melissa Hobley, Tinder CMO in an official statement on the Tinder Newsroom page.
"Being able to express your common interests is so important for sparking new connections, so we wanted to bring our members even more fun ways to find someone new, whether that be a new dog park pal or a stepparent for their furry friend."
Tinder has partnered directly with five shelters to spread the word about their adoptable dogs. Here are the shelters taking part in Rescue Matches:
- Wags & Walks (Los Angeles)
- 4 Paws Kiddo Rescue (Los Angeles)
- Anti-Cruelty Society (Chicago)
- Animal Care Centers of NYC (New York)
So if you're looking to help adoptable dogs find homes, it's time to open up Tinder (or redownload it) and get to swiping for a good cause.
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By Sara Walker