Chihuahua crowned most popular dog breed on Instagram

Chihuahua crowned most popular dog breed on Instagram
(Image credit: Getty Images)

Pooches have become one of the most popular companions throughout lockdown, so it’s unsurprising to discover that Chihuahuas - one of the world’s smallest breeds of dog -  is officially the most popular dog breed on Instagram, as determined by number of hashtags.  

Named after the Mexican state of Chihuahua, this breed may be a small dog but they have one big personality. They love being around people and can often be spotted following their owners around everywhere they go - well, that’s if they’re not being carried around in special carry bags.

It’s probably for these reasons that these little pups came top of the hashtag list with more than 33 million (as it stands) discovered on the social media platform.

This research was conducted by wellness and CBD experts, CFAH, who studied the top 15 most popular dog breeds by analysing the latest Instagram hashtag data. 

Despite being known for their independence, boldness, intelligence, and confidence, the research also highlighted that, with over 446,000 hashtags, the Yorkshire Terrier was the least popular of the 15 breeds.

Yorkshire terrier

Yorkshire Terrier was the least popular of the 15 breeds. (Image credit: Getty Images)

Since the beginning of the pandemic, more than 3 million households across the UK purchased a pet, with many owners explaining that this was as a way to tackle loneliness.

During this time, searches for Dachshunds rose by 37% despite the fact that they ranked fifth in the most Instagram-able breeds with more than 446,000 hashtags found on the platform. 

Pugs claimed the runner up spot with 22.5 million Instagram hashtags. But, when it comes to the most Insta-famous pug around, Doug the Pug (@itsdougthepug) is the most highly followed pug around with a staggering 3.9 million loyal followers. 

Despite these stats, the most famous pooch on Instagram is the Pomeranian @jiffpom who has more than 10 million followers. On average, the owners of the account – and the adorable pooch that features across the profile – can earn $45,584 from each post!

Chloe Petrylak

Chloe is a freelance writer, editor, and proofreader, who has more than ten years’ experience in creating animal-focussed content. From National Geographic to Animal Planet, Chloe’s passion for creating fact-filled features all about wildlife and the environment is evident. But it’s not just wild animals that Chloe’s fascinated by. Having written more than 75 articles for PetsRadar - and having her very own four-legged friend by her side - it’s no wonder that her love of dogs (and, of course, cats) has grown exponentially.  

Her website,, and social media pages - @ChloeMayWrites on Instagram, Facebook, and Twitter - showcase her knowledge through daily facts and trivia tidbits. For example, did you know that snails have teeth?!