Kia ‘robo dog’ featured in NFT collection to fund pet adoption
Robo Dog, the star of Kia America’s Super Bowl spot, can now be owned as an NFT to help animals find forever homes
Kia America announced its first NFT collection based on the robot puppy, in partnership with NFT platform Sweet and The Petfinder Foundation. The goal of the Robo Dog NFT series is to help pets in need find their forever homes, with a massive 90% of majority proceeds going to The Petfinder Foundation. What’s more, an additional 10% royalty is included in the blockchain smart contract, so whenever a Robo Dog NFT is resold, funding will go back to pet adoptions.
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The three, unique Robo Dog collections launched on 11th February, with 10,000 Robo Dog Adoption Pass NFTs available for free on a first-come, first-served basis. To coincide with the NBA All-Star weekend on 18th February, the final NFT collection will be made available on sweet.io. This unique collection of generative Robo Dog NFTs comes preprogramed with traits to mimic filters used by people who wish to find their best dog adoption match on Petfinder.com. These include traits such as breed, size, age, coat length and color, larger or older dogs.
“Many of us are aware of the increase in pet adoptions as a result of the pandemic," states Russell Wager, vice president, marketing, Kia America. "Although tens of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work and there are many pets whose stories deserve to end as happily as Robo Dog's did in our Super Bowl spot."
With the evident love for Robo Dog, let’s hope many more pets will find love and happiness in their forever homes.
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Cynthia Lawrence is freelance lifestyle journalist. Starting off her career in national magazines, she moved to digital and e-commerce publications. When she's not reviewing exciting products, she is obsessed with home interiors and her neighbour's cat!
By Sara Walker