My kitty can’t get enough of this kibble — and with 50% off this Prime Day, now your cat can gobble it up too!

Cat standing on hind legs with face in food bowl being held by woman's hands
(Image credit: Getty Images)

Confession: Our cat Roxy is pretty spoiled. I'm talking daily grooming sessions, twice-daily play sessions, and the best cat food

But with the cost of living crisis in full swing, we've been seriously having to rethink how we can provide her with a delicious and nutritious meal that doesn't break the bank.  

Enter the Amazon Prime Day pet deals.

Typically, I haven't found the cat food deals in the Prime Day sale to be all that different to what I could bag at other times of the year. Until now that is.

With Roxy happily snoozing beside me on my desk (nose whistle and all!) I've stumbled across the best deal on kibble I've ever seen.

And even better? It's one of her personal favorites.

A 2lbs/6kg bag of Purina One Bifensis normally retails for £36.09 here in the UK, but for today only, you can snatch it up for just £17.99 — that's 50% less than what you'd normally pay!

If you live in the UK, you'll find everything you need to know about this kibble below. And for those of you that are based in the US, don't you worry — Roxy and I have found another great Purina deal that's equally satisfying. Let's take a look at both options...

Purina One Bifensis 
RRP: £36.09 | Now: £17.99 | Save: £18.10 (50%)

Purina One Bifensis
RRP: £36.09 | Now: £17.99 | Save: £18.10 (50%)
Supporting a healthier digestion, higher energy and vitality levels, healthy skin, brighter eyes and a shinier coat, this kibble has everything your kitty needs to thrive. 

Nutritious, delicious, and affordable? Yes please! And that's exactly what you'll get when you purchase this 6kg bag of Purina Bifensis

Formulated with bacteria that is scientifically proven to stimulate your cat's immune system to secrete antibodies which strengthen their defences, you could see visible changes in your cat's health in as little as three weeks.

And the best news? This bumper bag will feed a 4kg feline for 13 weeks, meaning you can cross cat food off your list for the foreseeable future.

Now, sadly Roxy's US-based friends can't take advantage of this outstanding offer, but we're super relieved to find that Purina has got you covered with another little beauty of a deal.

If you're an allergy sufferer, you don't need me to tell you how expensive Purina's LIVECLEAR range can be. But given how effective it is at reducing the major allergen in cat hair and dander, many pet parents find the cost more than worth it.

Usually an eye-watering $78.59 a bag, right now you can save 27% in the Prime Day sale, taking the cost of a 12.5lbs/5.6kg bag of Purina Pro Plan LIVECLEAR down to a more manageable $54.14.

Purina Pro Plan LIVECLEAR Sensitive Skin and Stomach
RRP: $78.59 | Now: $54.14 | Save: $24.45 (27%)

Purina Pro Plan LIVECLEAR Sensitive Skin and Stomach
RRP: $78.59 | Now: $54.14 | Save: $24.45 (27%)
The first and only cat food shown to reduce the major allergen found in cat hair and dander, this revolutionary kibble is high in protein and comes with natural prebiotic fibre to help nourish the digestive tract.

Not only is it the only kibble that's been proven to make a difference to the lives of allergy sufferers, it also contains a whopping 40% protein, and comes with a range of vitamins and minerals to nourish your feline friend from the inside out.

With Amazon Prime Day soon to be in its final hours, we highly recommend you don't delay in snapping up one of these great cat food deals. 

Trust us, if Roxy is anything to go by, your cat will thank you for it!

Kathryn Williams
Freelance writer

Kathryn is a freelance writer who has been a member of the PetsRadar family since it launched in 2020. Highly experienced in her field, she's driven by a desire to provide pet parents with accurate, timely, and informative content that enables them to provide their fur friends with everything they need to thrive. Kathryn works closely with vets and trainers to ensure all articles offer the most up-to-date information across a range of pet-related fields, from insights into health and behavior issues to tips on products and training. When she’s not busy crafting the perfect sentence for her features, buying guides and news pieces, she can be found hanging out with her family (which includes one super sassy cat), drinking copious amounts of Jasmine tea and reading all the books.